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Emily Power is the founder of OceanMade, who is bridging the gap between terrestrial agriculture and ocean innovation with her groundbreaking Kelp Pots. Sparked by Bren Smith's seaweed farming feature on '60 Minutes', Emily transitioned from her corporate role at Microsoft to ocean entrepreneurship. After pivoting from an initial sustainable marketplace concept, she discovered her mission while confronting the plastic pollution in her own garden. Drawing on seaweed's remarkable properties, Emily developed biodegradable seed starters that significantly outperform both plastic and existing alternatives. In this episode, Emily shares her winding path from corporate life to sustainable innovation, the challenges of developing Kelp Pots, and the surprising results of her experiments. She offers candid insights about imposter syndrome, the value of communication, and building a business that solves real problems while helping the planet. You will appreciate her insights on market validation, product testing, and communicating complex marine benefits to everyday consumers. This conversation offers valuable perspectives for anyone working to translate ocean innovation into practical, scalable solutions that create both environmental and economic impact.

Timestamps:

00:00:00 - Introduction and Emily's experience at Microsoft
00:06:44 - Most valuable skills learned in corporate life: communication and initiative
00:10:45 - Leaving Microsoft
00:13:50 - First iteration of OceanMade as a sustainable marketplace
00:15:06 - Products must solve problems first, sustainability comes second
00:17:45 - Building your business as your own "utopia"
00:20:35 - Most expensive mistakes: premature branding and imposter syndrome
00:24:50 - How doubt led to thorough research and product validation
00:27:30 - Current focus of OceanMade and Kelp Pots description
00:28:45 - The "eureka" moment that inspired Kelp Pots while gardening
00:30:40 - Problems with existing biodegradable pots in the market
00:33:25 - Research, development and prototyping process
00:35:47 - Breakthrough discovery: complete biodegradation and superior growth
00:39:27 - Moving from MVP to market validation
00:40:47 - Future R&D plans for different seaweed species and applications
00:41:56 - Importance of seeking mentors and support
00:44:31 - Making decisions with limited information and moving forward
00:45:54 - Marketing strategy and pre-sale success
00:49:01 - Using storytelling and the hero's journey in marketing
00:52:06 - Target audience: home gardeners and anyone who wants to grow
00:53:31 - Marketing channels: word of mouth, Reddit, and gardening communities
00:57:31 - Future vision: eliminating plastic from gardening and agriculture
00:59:01 - Challenges with scaling and maintaining sustainability
01:02:26 - Advice for aspiring entrepreneurs in sustainable products
01:04:56 - ChatGPT as a research assistant and closing information

Useful Links:

• Emily Power on LinkedIn
• OceanMade and Kelp Pots
• Macro Oceans
• Fun Stuff Designs
• Derek Sivers, author of "Anything You Want"
• Seth Godin, author and marketing expert
• Bren Smith, author of "Eat Like A Fish"

Get in touch The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing him directly at fed@oceanage.co

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This is a brief update episode where I share my plans for the direction of the podcast going forward and the thinking behind it. 

New episode coming later this month!

In the meantime, I'd love to hear your thoughts; feel free to reach out on social media with your feedback or suggestions for topics you'd like me to cover.

Many thanks, and see you soon.

Best,
Fed

Fed DeGobbi on Linkedin and X.

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Sowmya Balendiran is Co-Founder & Chief Business Officer at Sea6 Energy, a pioneer of innovative technologies for sustainable, large-scale and mechanised ocean farming. Sea6 Energy was founded at the Indian Institute of Technology, Madras with a vision to develop disruptive solutions to global problems. Sowmya has more than 10 years of executive-level experience in product development, marketing, sales and strategy. She has featured in ‘Top 50 Women in Biotech’ in India as well as in Forbes India’s ’30 under 30’ 2018 special mention in the ‘Science and Green Tech’ category and featured in women pushing boundaries by GP-ORF. Sowmya holds a degree in Biotechnology and an executive program at IIM Calcutta. 
 
Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

Timestamps:

 00:00:00 - Intro
 00:01:24 - The “Why” Behind Sea6 Energy
 00:02:44 - Challenges with Land Use for Biofuels
 00:06:00 - How Being Based Played a Role India
 00:07:21 - Changes in Perspective Over Time
 00:09:12 - Key Milestones and Wins
 00:10:43 - Current State and Future Goals
 00:11:32 - Timeline for Biomaterials
 00:13:19 - Balancing Farmer Income and Consumer Costs
 00:14:45 - Mechanisation and Productivity
 00:16:23 - Logistics Challenges in Seaweed Farming
 00:18:12 - Lessons Learned in Mechanisation
 00:19:23 - Regulatory and Market Acceptance Challenges
 00:21:41 - Regulatory Hurdles in Biostimulants
 00:23:10 - Evolution of Mechanisation
 00:27:16 - Ownership Models for Mechanisation Tools
 00:30:08 - Expansion to Indonesia and Focus on Tropical Seaweeds
 00:34:33 - Limited Research on Tropical Seaweeds
 00:37:02 - Exciting New Applications and Products
 00:39:08 - Importance of Site Selection
 00:40:57 - Positive Local Impact in Indonesia
 00:43:52 - Increasing Productivity 
 00:45:17 - Concerns About Mechanisation and Job Loss
 00:47:30 - What Not To Learn About Agriculture
 00:49:10 - The Link Developing Between Ocean Farming and Land Farming
 00:50:12 - Funding And Investments: The Gap Between West and East
 00:54:00 - What the West Is Misunderstanding and Underestimating
 00:56:18 - The Best and Worst Advice for Algae Entrepreneurs
 00:58:57 - Sowmya Biggest Frustration in The Industry
 01:01:12 - How to Get In Touch With Sowmya and Sea6

Useful Links:

Sowmya Balendiran on LinkedIn.
Sea6 Energy: Website, LinkedIn, Instagram, Facebook, X and YouTube.
Potato Impact Partners: Website, LinkedIn and Instagram

Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com 

Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

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Danny Matthews is a branding expert with a big vision to solve the world’s biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google. In 2019, Danny founded Short Story Ventures, a Venture Studio that helps early-stage founders build a fundable startup brand, gain traction and get to market successfully.
 
Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

Timestamps:
00:00:00 - Intro
00:01:11 - Setting the Scene: Building a Fundable Brand
00:01:26 - What is a Fundable Brand?
00:03:00 - Key Considerations in Setting Up a Brand
00:04:00 - The Concept of Pitching
00:05:00 - Effective Networking Pitches
00:08:00 - Example of an Introductory Pitch
00:10:00 - The BIO Framework: Brand, Investor, Origin Story
00:12:00 - Crafting an Investor Story
00:13:00 - Crafting a Brand Story
00:14:00 - Neuroscience of Buying Decisions
00:17:00 - Common Pitfalls in Building a Brand
00:19:00 - Importance of Obsessing Over the Problem
00:21:00 - Problem-Solution Fit vs. Product-Market Fit
00:23:00 - Traction: Data Plus a Promise
00:24:00 - Guidelines for Crafting the Right Story
00:26:00 - Storytelling Framework: Hero, Problem, Guide
00:28:00 - Real-Life Example: Cold Water Thermometer
00:31:00 - Role of Sustainability in Product Development
00:33:00 - Insights from the Mushroom Industry
00:36:00 - Tactical Advice for Brand Building
00:38:00 - Closing Remarks and Contact Information

Useful Links:
Danny Matthews on LinkedIn, Instagram and Twitter
Short Story Venture: Website

Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

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Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years with seaweed on commercial and research projects for various applications - from biofuels to food and nutrition and identified a huge opportunity and need for seaweed.

Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

Timestamps:
00:00:00 - Intro
00:00:48 - Focus on Nutraceuticals
00:01:05 - Importance of Personal Brand: Doctor Seaweed
00:03:27 - Launching Doctor Seaweed Supplements
00:03:43 - Reintroducing Seaweed into Modern Diets
00:05:12 - Iodine Deficiency in Modern Diets
00:06:43 - Symptoms of Iodine Deficiency
00:08:04 - Importance of Iodine for Both Genders
00:09:12 - Customer Needs and Product Benefits
00:11:25 - Natural vs. Synthetic Nutrients
00:13:38 - Unexpected Customer Benefits
00:15:17 - Research and Customer Feedback
00:16:13 - Weight Management Benefits
00:17:07 - Target Audience and Customer Persona
00:18:08 - Transition from B2B to B2C
00:19:06 - Challenges in B2C Model
00:20:13 - Validating Product Demand
00:21:34 - Choosing Capsule Format
00:22:36 - Capsule Size and Seaweed Content
00:23:52 - Exploring New Product Formats
00:25:00 - Sponsored Ad: Alvan Blanch
00:25:53 - Market Trends in Wellness and Nutrition
00:27:56 - Leveraging Sustainability in Branding
00:29:29 - Harvesting and Manufacturing Process
00:31:55 - Sales Channels: Direct and Retail
00:33:08 - Approaching Distributors
00:35:31 - Brand and Market Maturity
00:37:25 - Health Benefits of Seaweed
00:39:56 - Promising Areas of Research
00:40:56 - Focus on Specific Seaweed Species
00:41:28 - Lessons Learned and Future Focus
00:43:27 - Saying No to Opportunities
00:44:05 - Regulatory Requirements for Health Claims
00:45:17 - Testing for Contaminants
00:46:34 - Importance of Trust and Credibility
00:47:10 - Final Thoughts and Industry Growth
00:48:08 - Where to Find Dr. Seaweed Products
00:48:36 - Recommended Resources and Events

Useful Links:
Dr Craig Rose on LinkedIn.
Doctor Seaweed: Website, Instagram, Facebook and Twitter.

Sponsors and Partners:
Alvan Blanch:  Website, Facebook, Twitter, Instagram and LinkedIn
Seagriculture Conference: Website and LinkedIn

Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestio

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Harry Wright is the Founder and Director of Bright Tide. Harry studied law and practised in the private sector for ten years. It was there he saw the potential to harness the ingenuity and resources of the private sector to help solve global conservation issues, inspiring him to launch Bright Tide. Harry has extensive knowledge of conservation issues, international law and social entrepreneurship, regularly giving lectures and leading workshops for both the private and education sectors. Harry is also the founder of The Conservation Project International, senior board member of Back2Business International, Advisor at Oceanovation, Trustee at the Seahorse Trust and a board member at the United Nations Westminster Association.

Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

Timestamps:
00:00:00 - Intro
00:01:00 - Harry's Background and Current Work
00:02:22 - The Reality of Entrepreneurial Success
00:04:45 - Transition from Law to Environmental Focus
00:10:46 - The Role of Legal Advice in Entrepreneurship
00:12:02 - Balancing Profit and Environmental Impact
00:14:10 - Successful Business Models in Seaweed and Blue Economy
00:17:00 - Common Success Factors in Seaweed Businesses
00:20:11 - Potential of Seaweed in Environmental Impact
00:22:38 - Overview of Bright Tide and Its Services
00:27:05 - Support Needs for Entrepreneurs in Seaweed Industry
00:34:03 - Regenerative Farming and Its Importance
00:37:07 - Link Between Aquaculture and Regenerative Farming
00:44:30 - Investment Landscape in Seaweed Industry

Useful Links:
 
Harry Wright on ⁠⁠LinkedIn⁠.
Bright Tide: ⁠⁠Website⁠⁠, LinkedIn, Facebook, Instagram and YouTube.
The Regenerative Farming Accelerator Programme

Events:

• Bright Tide Venture Showcase at Barclays' officers on 24th May 2024 in Canary Wharf, London 
• Groundswell - The Regenerative Agriculture Festival: 26th-27th June 2024

Sponsors:

Alvan Blanch:  Website, Facebook, Twitter, Instagram and LinkedIn
 

Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

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Sachi Singh is the Founder and CEO of Rootless. With a decade of experience in international climate change solutions and a Masters in Environmental Management from Yale University, Sachi is well aware of what we’re collectively up against. In seaweed, she found hope! Seaweed is one of the most nutritious foods on the planet, and actively regenerates the environment in which it is grown. Yet, most of us don't eat it on a daily basis. Sachi is trying to change that with Rootless and its hero product, The Daily Bite. Since their debut in 2022, The Daily Bites have been helping women and people support hormone health, sustain all-day energy, and nurture their gut health. Today, Sachi is on a mission to build a better food system while empowering millions of women to reclaim their health and feel good about their bodies during major hormonal transitions, including menopause, pregnancy, and beyond - all through seaweed. 

Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

Timestamps:

0:00:00 - Intro

0:02:14 - Sachi's turning point towards seaweed

0:06:22 - Overview of seaweed's nutrient composition

0:11:06 - Meaningful insights from recent papers on seaweed health benefits

0:13:27 - Bioactive compounds of particular interest in seaweed

0:15:36 - Iodine in seaweed and its protective qualities

0:21:59 - The role of seaweed in menopause

0:23:11 - Fucoid and fucoxanthin 

0:25:31 - Seaweed's prebiotic fibre and potential benefits

0:29:15 - Sachi's experience as an entrepreneur in the seaweed industry

0:33:38 - Rootless's product: The Daily Byte

0:37:35 - Habit stacking and habit replacement strategies

0:42:04 - Unexpected benefits of The Daily Byte

0:46:07 - Development and testing of The Daily Byte recipe

0:47:44 - Challenges of educating consumers about the value of seaweed

0:48:02 - Sachi's goal of positioning seaweed as a solution for women's hormonal health

0:53:17 - Rootless's manufacturing process and challenges

0:58:07 - Rootless's crowdfunding campaign details

1:02:16 - Trends in the health space where seaweed could become a compelling solution

1:04:47 - Proving health claims and regulations in the nutraceutical industry

1:08:26 - Resources for learning more about seaweed and health

1:09:20 - Upcoming events related to seaweed and health

1:09:39 - Final message and how to get in touch

Useful Links:

Rootless crowdfunding campaign: learn more here!

Sachi Singh on ⁠⁠LinkedIn⁠⁠ and Instagram

Rootless: ⁠⁠Website⁠⁠, Blog, ⁠⁠⁠Instagram⁠.

Seaweed For Health Conference (22th-24th May 2024, Cork, Ireland): learn more and register here!

Resources:

Sachi recommended the book "Seaweeds – Edible, Available, and Sustainable" by Ole Mouritsen. 

Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more

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Andrew Wilkinson is Seafood Specialist and Chef Director of Research and Development at North Coast Seafoods. 

He is a chef with a deep love for fresh ingredients and a passion for creating exciting, delicious food for people to enjoy every day. He developed this passion from a young age, working on the lobster docks in Maine and watching his mother cook traditional New England meals. Wilkinson is a graduate of the prestigious Culinary Institute of America (CIA) and has extensive international experience, having worked in Germany and Japan. He has also served on the US Culinary Olympic Team. Throughout his career, Wilkinson has worked as a chef and partner at Skipjack's Restaurant Group and as the executive chef of the Rainbow Room in New York City. Currently, he is on a mission to promote healthy eating for children by introducing sustainable seafood options, including seaweed, to school menus. He believes that seaweed is a healthy and underutilized ingredient, and is always looking for innovative ways to incorporate it into his dishes. 

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Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.

Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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00:00 - Intro

00:18 - Chef Andrew Wilkinson's Background

00:51 - Availability of Episode on Video

01:24 - How the Host and Andrew Met

02:03 - The Role of Chefs at Kelp Conferences

03:06 - Andrew's First Encounter with Seaweed

04:13 - Andrew's Mission with North Coast Seafoods

05:20 - The Turning Point for Andrew's Kelp Journey

06:43 - Andrew's Previous Work with Non-Mainstream Ingredients

08:49 - The Plan for Kelp Development During COVID

11:09 - Making Kelp the Centre of the Plate

13:52 - The Development Process for Kelp Products

15:14 - The Importance of Making Kelp Centre of Plate

16:39 - Team Involvement in Kelp Product Development

18:10 - Lessons Learned from Product Development Phase

19:57 - Choosing the Burger as the Main Product

20:50 - The Formula for Kelp Meatballs and Burgers

22:29 - The Role of Schools in Kelp Product Adoption

24:08 - The Story Behind Choosing the Burger

25:01 - Differences in Formulas for School Products

26:29 - Challenges of Working with Schools

27:59 - Regulations Around Using Kelp in Food

30:29 - The Role of Taste, Health, and Environment in Product Success

32:12 - The Role of Chefs in Championing Seaweed

35:40 - The Importance of Storytelling in Marketing Seaweed

37:09 - Educational Collaboration in Schools

39:57 - The Impact of the Green Plate Club

42:33 - The Future of Kelp Products and Education

44:01 - The Role of Chefs in Seaweed Innovation

46:16 - The Importance of Marketing and Storytelling

49:09 - Andrew's Future Plans and Ambitions

52:08 - Potential for Other Underutilized Seaweed Species

54:43 - Closing Remarks and Invitation to Try Kelp Meatballs

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Useful Links:

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Simon Davis is a serial entrepreneur and the founder of SEADLING, a seaweed biotechnology startup, that has been leading innovation in the seaweed sector in South East Asia since 2018. Simon has been active in the seaweed industry for 8 years, serves on the advisory board of UN Global Compact’s Safe Seaweed Coalition and is a passionate advocate for the pivotal role that seaweed will play as a source of new materials for a sustainable future whilst combatting carbon and restoring abundance to our oceans. 

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Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.

Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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01:01 - Simon's Career Break and Sailing Journey

02:05 - Discovering Seaweed During Travels

03:46 - Simon's Deep Dive into the Seaweed Industry

05:08 - The State of Seaweed Farming in Southeast Asia

07:44 - Innovation Gaps in the Seaweed Industry

08:05 - Comparing Asia vs. Europe/North America

09:37 - The Scale and Potential of Seaweed Farming in Southeast Asia

10:09 - Opportunities for Innovation

11:02 - Exploring New Seaweed Species and Applications

11:56 - The Role of Local and International Stakeholders

12:57 - Bridging the Gap between East and West

14:08 - Learning from China 

15:24 - The Future of Seaweed Cultivation

16:18 - The Potential of Equatorial Seaweed Farming

17:10 - Lessons from Asia

18:00 - The Importance of Diversification in Seaweed Products

19:11 - Seedling's Focus on Pet Food Ingredients

20:36 - The Role of Seaweed in Animal Feed and Biostimulants

21:22 - The Future Directions of the Seaweed Industry

22:13 - Opportunities for Entrepreneurs 

23:01 - Simon's Call for Talent at Seedling

24:05 - Avoiding Past Mistakes in Seaweed Industry Development

25:06 - The Need for Diversification and Resilience

26:02 - Potential Contributions from Global Entrepreneurs

27:42 - The Challenges of Innovating in Southeast Asia

29:30 - The Importance of Expanding into more Applications

30:14 - Quality Standards and Certifications

31:18 - Seedling's Approach to Innovation

32:06 - Developing Seaweed-Based Products

33:22 - Seedling's Farming Partnerships and Supply Chain

34:06 - Research and Innovation in Tropical Seaweeds

36:16 - The Importance of Building Relationships in Asia

37:37 - Seedling's Focus on Pet Food and Biostimulants

38:58 - Seedling's Product Development and Market Expansion

40:19 - Exploring New Seaweed Species and Varieties

41:07 - The Potential of Red Seaweeds

42:05 - Opportunities in Red Seaweed Applications

43:27 - Encouraging Global Entrepreneurs to Explore Red Seaweeds

44:08 - Seedling's Call for Talent Across Various Roles

45:21 - How to Connect with Seedling

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Useful Links:

Simon Davis on LinkedIn

SEADLING: Website, LinkedIn and Email

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Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at fed@ins

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Courtney Boyd Myers (Founder & CEO of AKUA) is an entrepreneur, environmentalist, writer, and new Mama to Romy Ocean. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company’s Most Creative People in Business. She currently serves as an advisor to GreenWave.

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Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.

Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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2:55 Seaweed and food a one possible solution for climate change and environmental crisis

5:10 The spark and hopes behind starting a food brand, Akua.

10:30 Bringing an innovative product into the market: Akua's story and key lessons.

14:00 The Kelp Beta Burger Club: how Akua engaged with their audience and learn what they wanted.

17:05 How to build a successful food brand - advice for startups. 

18:25 Does sustainability drives why consumers buy products?

21:10 Measuring positive environmental impact for a food brand.

22:15 Marketing and storytelling: how Akua's message and strategy evolved.

35:05 The risk in forcing the climate and sustainability message.

36:55 Dos, Don’ts and practical advice for entrepreneurs starting a food business.

42:00 Potential for using different seaweed species and regenerative food sources.

43:05 The importance of simplification where the seaweed supply chain is so complicated.

44:15 How our brain works around food and how to change perception.

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Useful Links:

Courtney's presentation given at Seagriculture in Portland.

Courtney Boyd Myers: LinkedIn, Website, Blog, Twitter.

Akua: Website, LinkedIn, Twitter, Instagram, Tik Tok, Facebook.

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Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

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Next year Seagriculture conferences:

Seagriculture EU: 18 - 20 June 2024, Tórshavn, Faroe Islands

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Matthew is the Founder and CEO of Macro Oceans, a startup transforming seaweed into low-carbon chemicals for use in materials, cosmetics, food, and many other applications. Matthew is an experienced technology entrepreneur, having built and sold his first company, Yield Pop, to The Climate Corporation. He has more than a decade of experience in terrestrial agriculture and was the first business hire at Inari, a gene-editing technology company, where he helped raise over $100M in venture capital funding. 

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Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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Timestamps:

0:00 Intro
2:20 Matthew's ambitions and motivations at the outset of his career.
3:55 Early career in terrestrial agriculture: Syngenta, Yield Pop, The Climate Corporation, Inari.
7:30 Lessons in bringing technology to terrestrial agriculture.
9:50 Main differences and similarities between land farming and ocean farming.
13:25 Learning from other industries to innovate and solve problems in seaweed.
14:44 The genesis of Macro Oceans and the consideration in starting the company.
20:50 Macro Oceans business model and role in the industry.
25:15 Product strategy, the importance of profitability and optimising unit economics.
27:45 The role of technology in addressing some of the industry's pain point.
32:00 The cosmetic industry as an interesting application for seaweed.
34:00 Possible opportunities and challenges in developing nutraceuticals.
35:10 The supply chain in the cosmetic industry, the importance of brands and storytelling.
38:30 The trend of brands trying to simplify and “clean up” their labels.
40:20 Adopting solutions from terrestrial agriculture that are missing in seaweed.
43:15 Final thoughts

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Useful Links: 

Matthew Perkins: LinkedIn

Macro Oceans: Website, LinkedIn, Instagram, Newsletter and email at hello@macro-oceans.com

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Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com 

Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

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Californian designer Julia Marsh is the CEO and co-founder of Sway, a venture-backed materials company which produces compostable packaging made from seaweed. Julia's work is inspired by a lifelong affection for the ocean, and the belief that designers must take part in solving the planet’s greatest challenges. Sway is on a mission to replenish the planet by supporting healthy ocean ecosystems, eliminating plastic waste, and creating a more inclusive climate movement. 

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Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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[1:05] Tom Ford Plastic Innovation Prize.

[7:55] Supply chain: sourcing ingredients and seaweed species. 

[14:00] The price of raw seaweed biomass and materials.

[15:20] Using non-food grade biomass and benefits for farmers.

[17:00] Current and future challenges in supplying seaweed biomass and materials.

[20:40] Thoughts around the flow of information within the industry.

[24:50] Opportunities and untapped potential for entrepreneurs. 

[28:35] Considering the holistic value of seaweed in developing subsidies and policies.

[31:35] Design as key factor behind Sway's success. 

[32:40] Imagining a positive and exiting future and how this could be communicated.

[35:00] How those who are closest to the problem are closest to the solution. 

[36:25] What will drive B2B customers to adopt bioplastic in future.

[42:05] Competitors and competitive advantage of seaweed-based bioplastic.

[43:40] Biological circularity and how it can be applied to seaweed and bioplastic.

[46:35] Partnering with small-scale seaweed farmers.*

Useful Links:Julia Marsh: ⁠LinkedIn⁠Sway: ⁠Website⁠, ⁠LinkedIn⁠, Facebook, Twitter, Instagram

Tom Ford Plastic Innovation Prize

Macro Oceans: website

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Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

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Next year Seagriculture conferences: 

Seagriculture EU: 18 - 20 June 2024, Tórshavn, Faroe Islands

Embark on a journey that is truly one of a kind! Seagriculture EU 2024 is not just a conference, it is a unique experience – a limited edition. Join the exclusive site visit to Ocean Rainforest: It will be a full-day trip to explore their facilities, experience a scenic drive on the Faroe Islands and gain insights from captivating presentations. 

Register until 1 December with Late Bird rates at www.seagriculture.eu

Seagriculture