What if plastic could evolve to replenish the planet?

Julia Marsh & Emy Kane, World Ocean Initiative Plastics & Pollution

What if plastic could evolve to replenish the planet?
Javardh, Unsplash

Sustained, focused attention and materials innovation is essential to helping brands realise this shift. Collaborative efforts, like the TOM FORD Plastic Innovation Accelerator (powered by Lonely Whale), provide a platform for trials, ensuring that new materials meet stringent environmental testing, demands of large-scale production and performance. 

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