The Economist Intelligence Unit
An Eco-Wakening: Measuring global engagement, awareness and action for nature
The Economist Intelligence Unit, WWF
New research by The Economist Intelligence Unit, commissioned by the World Wide Fund for Nature (WWF), shows that hundreds of millions of people all over the world are concerned, and that this number is growing.
The most dramatic growth in engagement and awareness has occurred in Asia, most notably India (190%), Pakistan (88%) and Indonesia (53%). People all over the world care about nature, and that trend is growing—especially in emerging markets.
Read the full report here
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